Branding

Branding

06 Dec Hello Modicum.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]As a Propoint founder it’s become abundantly clear that our reality as a B2B marketing agency has outstripped our original incarnation as a PowerPoint presentation studio. So we’ve decided to rename the company to reflect our greater breadth...

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23 Feb Building brand equity

Your brand represents so much more than a logo, and that’s especially true for your users. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends on your brand equity. According...

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brand style guide propoint image

11 Jul Why your brand needs a real style guide

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your...

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