Every time I begin a conversation with a client I like to start off by explaining to them what we’d like to do WITH them—not for them. You see, we are not looking to simply make things look pretty. We can pretty much create anything...
In all sorts of industries, there are phrases that sound constructive and insightful but don't actually mean anything at all. The design industry is no different. When you boil it to down to its simplest definition, graphic design is the communication and organization of information....
Last year we noticed consumer’s search for authenticity whether perceived or real, was the driving force behind emerging design trends. As we shift further away from flat design reigning supreme, brands and individuals alike are starting to break away from what’s standardized to incorporate design elements...
CES made a splash in Las Vegas this past week, and we had fun tuning in to check out the futuristic spectacles and experiential marketing (at least, while they were visible). 5G sounds like it’ll change the VR game forever, self-driving cars are here, and...
Yep, you read that correctly. And no, this isn’t about making things look nice. When we hear the word design, we tend to think of aesthetics; but that doesn’t even begin to cover the role design plays behind the scenes. The iPhone may have been one...
Motion design has the potential to engage and delight your audience, but only when it’s done well. Like with most incredible things, a final motion graphic often looks deceptively simple. But with each adorable GIF you see online comes lots of planning. Creating motion graphics means...
Whether you want to change your brand identity, or update something as deceivingly simple as a blog, changing your website can be a huge commitment. It’s hard enough to take a step back from your own work, but once you do, how do you even...
Whether we’d like to admit it or not, humans are incredibly biased creatures; and understanding these biases can help a designer predict and provoke responses. As Joe Sparano, graphic designer for Oxide Design Co. once said: ”Good design is obvious. Great design is transparent.” Nothing makes...
So you want to hire an agency. How do you pick the right kind? That’s a very valid question, and if you’re in a pinch and trying to get things done as quickly as possible, you might even wonder what’s the difference between them all. Well,...
Not all projects are made equal, and the same can be said about design teams. Incredibly talented freelancers, in-house teams, and creative agencies all have their distinct perks and setbacks. The real issue is figuring out who you should work within any given scenario. You...
