As a marketer, I’m often surprised by how much the average person doesn’t understand about social media and privacy. I know someone who found out one of her wedding photos was being used as a promotional cover for a problematic romance novel. She customized her...
Consistency: it’s one of the fundamentals of marketing. Consistency of your message, whether spoken or written, strengthens what you are communicating about you, your company and its products and services. Your messaging should be harmonized across your organization — within all marketing campaigns and channels, as...
Last year we noticed consumer’s search for authenticity whether perceived or real, was the driving force behind emerging design trends. As we shift further away from flat design reigning supreme, brands and individuals alike are starting to break away from what’s standardized to incorporate design elements...
As a marketer, it’s important to stay connected to changes in the industry. Attending marketing conferences can teach you a lot about where the industry is headed, and how you can keep up with it. Whether you’re looking to expand your skills through workshops, or learn...
If you’re reading this post, chances are you already know how much time and effort goes into planning, writing, and producing content. And while great content is well worth the effort, having a constant influx of new ideas is incredibly difficult to pull off. Content...
Creating content is a lot of work. After coming up with a concept, researching, writing, and finding images, you’ve invested several hours in a single post before you’ve even gotten the chance to promote it. Repurposing your content will help you get more shares, traffic,...
The mobile-first world is here. The CMO Council reports that mobile usage is now significantly higher than desktop usage, with individuals on average spending 51% of their digital media time on phones and tablets. This shift has been coming for quite a while, but despite...
Our social feeds have been flooded with articles about dark UI patterns and how design can be used to intentionally mislead audiences. Users hate these tricks and they tend to be bad for business, yet some equally shady tactics have made their way over to...
Automation can be a multi-tasking marketer’s best friend. It frees you from spending too much of your precious time on predictable and routine tasks. But when you start to automate your social media posts, newsletters, and follow-ups...
Product launches, trade shows, annual events. Planning an event takes a lot of effort, and to be honest, event planning probably isn’t in your job description, to begin with. So what do you do when you’re asked to single-handedly plan something spectacular? Don’t freak out. There...
