Consistency: it’s one of the fundamentals of marketing. Consistency of your message, whether spoken or written, strengthens what you are communicating about you, your company and its products and services. Your messaging should be harmonized across your organization — within all marketing campaigns and channels, as...
Product launches, trade shows, annual events. Planning an event takes a lot of effort, and to be honest, event planning probably isn’t in your job description, to begin with. So what do you do when you’re asked to single-handedly plan something spectacular? Don’t freak out. There...
Your pitch deck could mean the difference between winning over investors and walking home empty-handed. Your presentation needs to tell a story about who you are and why investors should care about what you do. You need to be able to explain your concept, business...
Let’s face it, pitches can be tough. And when you’re presenting to an audience that has seen countless pitches, it can be incredibly difficult to make a great impression. Your prep work will mean the difference between going home empty-handed or with money in the...
What if I told you there was a surefire way to make sure your sales materials are impressive? They could be as formal or conversational as you’d like and would help you send a clear message. Well, surprise: that’s the value of pitch deck design. Let’s face...
There’s plenty of presentation advice that covers everything from public speaking to following up and even how you can attempt to emulate Steve Jobs. But what about the technology involved? Having great equipment can take your presentations to the next level. Everyone’s a fan of...
You might already be familiar with the 6x6 rule. This presentation rule suggests that you should include no more than six words per line and no more than six bullet points per slide. The goal is to keep your slide from being so dense and...
Everyone has seen a classic, boring keynote presentation. You know the type: with slide after slide of boring text that practically begs to be ignored. Adding some great images to those slides has been a standard trick to revamp keynotes and charm your audience; but...
Whether you’re preparing for a product launch party or participating in a trade show, planning a corporate event can be labor intensive and overwhelming. You might make a big mistake by attempting to plan your event without any support, so why not lessen your stress...
Our resident raconteur, Brian R., sat down with Columbia professor and presentation consultant Jesse Scinto to learn how to create and deliver a great presentation. In this part of the conversation, we focus on how to actually get up in front of an audience and...
