02 Oct Creative outsourcing: It’s about trust
You’re busy enough as is. When you already have a lot on your plate, the last thing you want to do is take on a project that’s outside of your expertise. Situations like those are exactly why outsourcing exists. We’ve already discussed why outsourcing creative is a great way to flex your capacity and get more done without overwhelming your team. As long as outsourcing can save you time and money, what could possibly go wrong? Well, surprisingly, a lot.
The success of your creative outsourcing really depends on how much you trust the team you choose. Sometimes handing off a project can come with a bit of trepidation, but there are a few things you can keep in mind to pick a creative team. To see if an agency is a good fit, you need to have a conversation about process and involvement. Throughout, make sure to be on the lookout for traits you value in a creative partner.
Ask about capacity and processes.
The deciding factors should be so much more than cost. Staying within your budget is important, just be sure that you avoid going for price at the expense of quality; but that’s an easy fix. You should also make sure the agency in question has the capacity to take on your project, and their processes will mesh well with yours.
This depends on the size of the agency and any other projects they’re working on. In most cases, an agency can have additional employees help to get your project done in time. When you go to an agency for creative services, be sure to be clear about your expected turnaround time. While you’re having this conversation, be sure to ask them about their availability and capacity. A trustworthy creative partner will be straightforward about their capabilities and limitations.
When you’re talking about the scope of the work you need, be sure to ask about the agency’s process. You want to get a sense of how they’ll interact with you throughout the course of the project and how hands-on you’ll need to be to keep things on track.
Figure out the level of involvement you want.
You can outsource as little or as much of this project that you want. You just have to decide how involved you want an agency to be in the management process.
Creative assets only
In this type of scenario, you take care of the management and planning while the agency is responsible for turning creative assets around according to your timeline.
Supplementing your team
Some agencies are able to work collaboratively within your company and supplement your skills. In this case, the agency will work in tandem with you as you execute your plan, acting as an extension of your own team. This tends to be more common with large events.
Managing the project
In this case, the agency is taking care of the whole project, from planning to execution. You would check in and give feedback at key points, but the day-to-day management will fall on a project manager within the agency.
Put it all together.
The right team will work with you to bring your vision to life…and as cliched as it sounds, sometimes the end result will even be better than you imagined. But that’s only a possibility if you find a creative partner you can trust. It really all comes down to being able to have a healthy working relationship with an agency you know you can go back to.
You know you’ve got it right when you’re over the moon about having the project off of your plate and can rest assured knowing professionals will take care of it.