17 Nov How a design agency can help you land the best talent
Freelancer or design agency? You’ve probably asked yourself that question more than once. When starting a new project, there’s definitely value in getting things right the first time around. That all comes down to picking the right kind of support. It might seem tempting to go with a freelance designer because of pricing, but that might not always the best option. When your project is complex or related to other aspects of your business, a design agency can often help you land the best (and most prepared) talent.
So, why should I go with a design agency instead of a freelancer?
A freelancer has to manage their own time and balance all of their projects with limited resources, which means the importance of your project depends on all of their other responsibilities. Sometimes this even means the responsibility of keeping progress on track will fall on you. Working with an agency means you’re working with a whole team that’s dedicated to turning your project in on time, whether it’s by having multiple designers work together or by having one individual assisted by others who take on unrelated work.
You have to worry less about keeping a design team on track because they’re also likely to have their own project managers working directly with you. Even in the event of a personal emergency, a designer that works within a team would have others available to step in and help to make sure your project gets the attention it needs, regardless of anything else.
If your project ever expands beyond its original scope, the best a freelancer would be able to do outside their realm of expertise would be to recommend someone else….and paying a second person defeats the whole purpose of hiring a freelancer to save money.
A designer within an agency doesn’t stand alone, and can easily collaborate with other staffers to offer you a broad skill set. Different aspects of your project can be assigned to those with expertise; and let’s be honest: when it comes to branding and marketing, collaborative efforts are usually the projects with the best results.
One of the biggest perks of going with a freelancer is their level of expertise in their field. They’re able to hone in on a project with a specific focus, which could be incredibly helpful when you’re working on something that will stand alone.
Going with an agency often means that there is support from other disciplines within the same office, which could prove to be incredibly beneficial for a complex project. You’re getting expertise, backup, and input from a variety of perspectives and disciplines, all from a team that’s staking their brand on having a job well done.
When a freelancer is done with a project, they’re done, but with a design agency, the relationship doesn’t have to end when a project is handed over. And depending on what kind of project you’re working on, supplementary services can be provided as well.
A design agency can create an awesome motion graphic video for you, then consult you on how to use it to increase landing page conversions. You won’t have to worry about taking phase two of a project to someone else and dealing with having concepts lost in translation. The agency will already know your company and have an understanding of your needs, and that understanding will help create a better campaign.
Better business by design
The most important question to ask yourself is whether or not your project is a small need or something complex and interconnected with other aspects of your strategy. Rarely ever do we need a project that completely stands alone. Freelancers are great for single, task-oriented projects, but a design agency can approach a project from many different angles to make sure the work is done well; and has the resources to think about how the project fits into its larger context.
When it comes to design work, there’s definitely value in investing in a team that can be your one-stop shop.