The one best way to win the big deal

 

The one best way to win the big deal

how to win the big deal propoint

27 Oct The one best way to win the big deal

Story ByCarine A.
Illustration ByThe Propoint Team

The prospect of a big deal can be equally daunting and exciting. While you can’t approach huge deals with the same exact techniques as a smaller one, you can prepare your sales team for that change in scale. Your sales process needs to be compelling to help you win that big deal. The one best way to refine your sales strategy is to ensure that processes and materials are effective and consistent across your team.

 

Standardize your sales funnel

Standardizing your sales funnel is the first step to optimization. Ensure that lead sources can be compared and evaluated, then prioritized. Standardization of processes, metrics, and benchmarks will free up resources, and make data easier to compile and analyze. Select a standard process for measuring, and prepare to measure larger sales with increments of progress. Then, you can reinforce your sales funnel by having a strong marketing team to guide users along the buying process and ensure that content is optimized for search.

 

Perfect your selling story

Your company needs to develop sales materials that engage the audience, both rationally and emotionally. Perfecting your sales story allows you to connect with your client and provide valuable insight. Once you craft your sales story, ensure that each member of your team knows it well. Every company has a story, and effective storytelling could be a differentiator between very similar companies.The way you choose to frame your selling story influences how a client views you.

 

Create a strong pitch deck

When pitching, it’s important to frame yourself as an expert who can offer insight and solutions to a client’s business problems. A solid sales pitch strategy needs collateral to match.  Make sure your pitch deck is customized, streamlined, engaging, and has a clear call to action. You can also develop a pitch that incorporates video to grab attention and spark curiosity about your company.

 

Maintain and customize

Use your resources to be efficient, and ensure that your delivery is always relevant to the consumer. That means customizing your pitch as necessary. With larger sales, it’s important to be ready and able to moderately adjust your process when necessary.

 

When it comes to closing a big deal, the most important thing is to make sure your team has the necessary tools to win at each step of the process.

 

 

 

Read more:

Pitch decks and sales presentations that win new business

5 marketing videos your company needs right now

How a pitch video and PowerPoint helped build a sustainable community



Case Study

We helped Marriott mark a milestone and share surprising travel trends.

Check it out
Case Study

Medallia’s annual event needed to be something to remember.

Check it out
Case Study

We created a microsite to help Showtime get some presskit buzz.

Check it out
Case Study

The CRI wanted a compelling way to educate people about immunotherapy.

Check it out
Case Study

Our designers helped CrossKnowledge make a splash for their U.S. launch.

Check it out
Case Study

Our team helped VMware give sales reps their own immersive adventure.

Check it out
Case Study

We created an app to help UrbanDigs connect with their users on-the-go.

Check it out
Case Study

CDK had great data, but needed it to engage and entertain their audience.

Check it out
Case Study

We created an interactive website to help make healthcare feel less intimidating.

Check it out