“A picture is worth a thousand words.” This age-old idiom rings true when it comes to Visual Language and the Art of Storytelling. According to Fast Co. Design, Visual Language refers to “a system of communication using visual elements.” Pixar Animation Studios, arguably the most famous computer...
Everyone has seen a classic, boring keynote presentation. You know the type: with slide after slide of boring text that practically begs to be ignored. Adding some great images to those slides has been a standard trick to revamp keynotes and charm your audience; but...
Consumers are spending more time consuming media on their mobile devices. The CMO Council reports that mobile digital media time in the US is now significantly higher than desktop media time, at 51% and 42% respectively. User experience is the central focus of the most relevant design trends,...
You want your company to stand out. The problem is that every company wants to stand out. Whether you sell investments or SUVs, the challenge is the same. So how do you get your message out, define who you are, and hold your customers’ attention?...
When Valentine’s Day rolls around, if you’re designer Rachel J., you start to wonder what’s creating all those wild feelings in your body—nothing dirty—just literally what’s going on scientifically. Turns out the magic of love and infatuation is based in solid science. Warning: scientific terminology...
Pitch videos. They are the initial-attention-grabbers of the video world. A good sales pitch video works in many contexts and can increase conversions for your website, improve your email marketing results, and even generate excitement as a kickoff to your live presentations. Back in the Mad...
For the fifth segment of our series, Supporting your brand with video, let’s take a look at promotional videos (promo videos). They are a great way to generate additional interest in your company’s important announcements and promote upcoming events, press releases and product launches. Promo videos...
It’s the day of your big presentation. You have been trying to schedule a sales meeting with a potentially large client for several months, and now is your chance to show them why their decision to meet with you was the right one (and perhaps,...
Animation is an important aspect of a presentation that you can leverage in your efforts to produce a professional, effective business presentation. As most people know, it is also a great way to make your presentation come alive, whether you're using PowerPoint or Flash. Adding...
