08 Apr Strengthening your brand with motion: the brand video
A brand video showcases your brand’s story and personality by opening your company’s doors and introducing itself to the world. It can help you explain your company’s principles and its philosophy. It’s also a great place to feature employee and client testimonials.
A brand video allows your company to take ownership of its story and lay the groundwork for its identity before someone else does it for you. Here are some quick rules of thumb for a brand video:
Make it personal
Your brand is the personality of your company. The best brands connect with their audiences via personal conversations and stories. Show the viewer how they fit into the story, bring them along for the ride.
Play your strengths
Is your company over a hundred years old? Talk about legacy and reputation. Are you an innovator in your industry? Talk about the exciting impact. Choose one point of view, then reinforce it throughout your video.
As you may recall, we talked about the general attention span being only 8 seconds. Make sure you hook your audience within the first 15 seconds. The optimal length for videos is between 1 and 2 minutes.
Need a great brand documentary video for your business?