20 Mar The design process: listen, think, create and deliver
Every time I begin a conversation with a client I like to start off by explaining to them what we’d like to do WITH them—not for them. You see, we are not looking to simply make things look pretty. We can pretty much create anything imaginable, but our services don’t end there. They don’t even begin there.
When I work with you, I want to understand your business, your audience, and what message you are truly trying to convey. There’s no point in just making something look good if the design decisions aren’t actively supporting your story. The only way I can achieve this is by engaging in a real dialogue with you and staying true to the process. That is where the WITH comes into play. Our team can be the creative hands that help form the pieces you need to make your venture successful. The best way to do that is to build a partnership that extends from concept all the way through to execution.
Our collaborative process
The most important part of creating something meaningful for another person is to understand that person’s final goal. We begin our process by discussing your goals and developing an understanding of your brand. We want to know who you are and how you want your audience to respond to you. We listen to understand the overall mission, which helps us get a better grasp of your needs and the goals of your project.
Listening also builds a better relationship and mutual respect. Thanks to that respect everyone who is associated with the project gets comfortable with each other and the process we’re about to undertake. I’ll also try to learn more about the subject, which helps foster meaningful discussions about how to properly convey the message through intelligent design. When a client realizes that I understand their business they get excited. They realize that they are working with someone who understands what they are trying to accomplish.
To me, these projects are puzzles to be solved, and in any puzzle, you need to understand the overall picture and examine the pieces you have to work with. Launching a design program before you’ve spent the appropriate amount of time thinking about how to approach the project is often a recipe for failure.
After years of working on these projects with countless clients, I find that they are all different and have different needs from client care to deliverables. This all needs to come into play before creating anything. We provide custom solutions. To do this we need to customize our thinking on a client-by-client basis. With proper strategy, I find that I can move on to the next phase with more confidence.
This is where we take everything we’ve learned and start putting it together. Once our team understands your audience, we work together to develop your story. We’re talking tone, tactics, and the all of the decisions that will make your campaign a success.
After our team knows your goals and perspective inside and out, we can personify your brand with a voice that’s all yours. Then, we’ll make sure every last choice, sentence, and graphic stays true to it.
Of course this my favorite part! It’s easy, thanks to the fact that we move through the process together as a team. I’ve gained useful knowledge of the project and messaging, and hopefully, we’ve built a great working relationship through the first two steps. When the entire team has confidence in the concept we’ve developed together, it all becomes a question of execution.
In the creation phase, it is important to now use what you’ve learned to execute the RIGHT design. When designing for someone else it is important to design with the best solution in mind. Our team is collaborative, so you’ll always know what we’re scripting, designing or developing.
Once we have a better understanding of your audience, we’ll discuss a channel strategy to make sure your message grabs their attention. Our team works together to develop a strategy for reaching your goals while showcasing your point of view. We’re talking platforms, distribution, and the all of the decisions that make your project a success.
We’ll make sure your campaign looks great across platforms, giving you alternate cuts to make sure you’re ready to grab your audience’s attention.
I like for clients to understand that we’re moving with a sense of urgency, yet we are taking the proper time to guide the project through completion with care. An open dialogue and an iterative process throughout the project provide clients with a peace of mind as we move towards the deliverable date. To be totally honest if you work through the first three phases of this process correctly this stage usually takes care of itself! In the delivery phase, it is important to do just that, DELIVER.
A great relationship leads to great work
When you build a partnership with your designer, you’ll get a lot more than just a good looking deliverable. You’ll have a more effective and persuasive way of ensuring that your message is heard. Whether you’re working on a rebrand with heavy lifting in the discovery phase or a keynote where the bulk of the work is centered around content, our team has your back.
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