12 Jan The new standard for keynote presentations
Everyone has seen a classic, boring keynote presentation. You know the type: with slide after slide of boring text that practically begs to be ignored. Adding some great images to those slides has been a standard trick to revamp keynotes and charm your audience; but things aren’t quite as simple anymore.
Times are changing, and as technology advances, it only becomes harder to engage and impress. Now even beautiful, static images can end up making you look dated because motion is beginning to set a whole new standard for presentation design. There’s a reason why household names like Google and Apple integrate motion throughout their keynotes as product demos, animated logos, and much more. Motion design has a greater impact on the viewer, and with 51.9% of marketing professionals worldwide naming it as the best content type for ROI, videos are an ideal way to help you keep your audience’s coveted attention.
Elevating your presentation
A well-placed video can take your presentation to the next level, but the design has to take things further than just dropping a video anywhere. It shouldn’t look like an afterthought. In order to use motion design to enhance your keynotes, you have to think beyond the embed and make sure the motion is a seamlessly integrated part. That’s the difference between adding something extra and bringing an ordinary, static experience to life. This could be something as deceptively simple as an animated logo like the one our designers animated for Pulse, a cutting-edge surgery recovery platform.
Video is one of the most popular marketing tools for a reason. It has a powerful psychological influence on us and can capture the attention of your audience while provoking a response. Humans are naturally enthralled by moving objects, and video is a highly emotional medium that you can use to set the stage during your keynote. Motion design can also reinforce your brand’s identity in the context of your presentation. Movement has a notable impact on how people are perceived: when we interact with others, we read their body language to gauge their personality. The personality of movement even translates into design and can add a layer of depth by invoking emotional responses. It’s all about how information flows and relates to its context. That flow can be as smooth and subtle or as bold and dramatic as you’d like. Just be sure that your use of video is purposeful and reinforces the speaker’s intent and the brand’s essence.
Supporting your narrative
Video is known for making complex topics easier to understand, and can present your message in a more comprehensive way. You can even use motion to tie your whole narrative together by creating seamless connections. (And I don’t mean your standard slide transitions.) One of the most obvious uses of motion is to create a sense of orientation by connecting one thing to the next. This could be something as simple as a transition, or a thematic element that ties your whole presentation together like the background elements our designers created to connect concepts to each other and Pulse’s brand during their keynote.
In this case, motion is integrated as a theme that lends life to the background and relates each thought to the next, instead of being treated like an add-on. It’s the underlying structure that connects and supports the whole narrative, even when you need to cover a broad range of topics. Motion design can build the framework for your narrative, then be the interwoven piece that ties the whole thing together. Why? Because motion tells stories.
Getting your message across
Motion design can help people understand the connection and flow between two things, making sure the transition from one thought to the next is both seamless and remarkably easy for your viewers to follow. You can grab attention by establishing your context, then use the context to carry that attention throughout the course of your presentation.
Taking advantage of the medium would mean illustrating processes and complex concepts without having to clutter your slides with too much information. You can use video to support your message by providing clarity and feedback to enhance your main points. Anticipate the parts of your message that might be difficult for you to explain concisely or might prove difficult for your audience to understand. Video both convey and reinforce that message in a matter of seconds, making it much easier for your audience to recall it later.
Creating visual cues
Animation can guide the presenter and viewer through the sequence of key points, while intuitively communicating where to focus. Animated icons are just one way to use motion design to help the viewer navigate through the information without losing their bearings. Motion is intuitive and can breathe life into the presentation while managing to maintain context.
Like most things, the success of your video depends on the production and execution. A background video that lags is just going to make you look bad. Quality is everything, and you need to make sure either your designers understand the strengths and limitations of your presentation software before you start. Motion design can help you keep your audience’s attention. The key is to make sure your animation, whether you choose logos, animated icons, background video or something else entirely, is always purposeful and blends seamlessly with your message.
Motion design will improve your presentations aesthetics and functionality all while supporting your narrative, which is exactly why it’s raising the standard for keynotes.
If you need a motion design expert, the award-winning designers at Modicum have got you covered.