20 Oct Does your website need an update? Three compatibility issues that make you look out of touch
Whether you want to change your brand identity, or update something as deceivingly simple as a blog, changing your website can be a huge commitment. It’s hard enough to take a step back from your own work, but once you do, how do you even figure out if it’s time to switch things up? These three compatibility issues should be the first things to look out for:
1. Slow loading time
Loading time is one of the most important parts of your website’s experience because it’s one of the first things that can give a visitor a negative impression. Nearly half of web users expect a site to load in 2 seconds or less. With such high expectations, you’re basically dealing with a factor that can determine whether or not people will visit your site again. If your site is slow, there’s no shortcut to fixing it. You need to take a look at your backend and figure out what needs to go.
2. Not being mobile-friendly
If your website isn’t responsive, you’ve got a huge problem on your hands. Mobile commerce now makes up 30% of all U.S. e-commerce and more Google searches take place on mobile devices than desktop computers. We’ve gotten past the point of saying the world is becoming mobile-first. We’re already there. It’s up to you to make sure your website is compatible with the devices people use to find your company. Let’s be real: No one wants to look at a distorted site. Responsive formatting will make sure your site adapts to the size of the screen it’s viewed on, and it could even give you an SEO boost.
3. Poor ad experiences
Everyone knows that running ads can be a great way to monetize your site. But sometimes, in the pursuit of revenue, we forget to keep user experience in mind. Visitors don’t go to your site to see a pop-up, and that’s exactly why it’s so important to make sure your ad experiences aren’t disruptive. As mobile usage grows, ad experiences have continued to fall short of expectations. Brands continue to create ads that frustrate audiences and prevent them from accessing the content they want. It’s gotten so bad that mobile ad blocking has increased 90% year over year, and even some household names are getting called out for it. So take some time to review the least preferred ad experiences and adjust your site accordingly.
Shaking things up
Switching up web design is more about knowing your goals and what direction your business has shifted than anything else. It’s not all about bells and whistles. Make decisions based on what works for your brand and your consumer. You even can incorporate some of the high-performing features of your current site into your new assets to make sure everyone’s happy (and that you don’t toss your brand equity aside).
The best part is that you don’t have to tackle all of this by yourself. Bringing in some expert help can help you look at your brand with fresh eyes. You’ll want an experienced creative team to help you figure out whether or not it’s time to refocus or redefine.