Why storytelling is the key to immersive experiences

 

Why storytelling is the key to immersive experiences

storytelling for immersive experiences propoint

24 Mar Why storytelling is the key to immersive experiences

Story ByCarine A.
Illustration ByThe Modicum Team

Immersive experiences are taking the world by storm, and for good reason. People have access to more content than they could possibly want, and for overwhelmed audiences and professionals alike, immersive experiences offer a whole new realm of opportunities that are exciting to explore.

These experiences are becoming more advanced and accessible than ever. But they’re much more than novelty headsets. The principles of good design and storytelling still apply and have to take on a whole new complexity to live up to the potential of this ever-evolving discipline. When it comes to immersive marketing, the success of the experience really depends on the quality of the storytelling.

 

The significance of the story

Immersive experiences are powerful because of the degree of control they give the audience. Brand conversations are a two-way street now.

Usually, there’s a distinct separation between different forms of media, with each having its own set of rules. Immersive design is dissolving those boundaries and building an entirely new space that draws from each of those disciplines, and the narrative is the element that binds them all together.

But when design develops in a multi-layered space, the environment and story need to do the same. That’s where things get tricky.

You have to create a narrative that feels user-driven from every angle while controlling the space from behind the curtains.The narrative needs to feel nonlinear even in all of its scripted glory, ensuring the audience doesn’t see the strings you pull to make the entire thing work. It’s a hard balance to strike.

 

The delicate nature of the story

The narrative is one of the most important parts of designing an immersive experience, but storytelling for immersive is a challenge. Bringing things to life requires words, motion, and interactions that support each other. That interplay needs to be carefully crafted.

The important aspect of creating an immersive experience is making sure your story gives the user options. Lots and lots of options. Enough to give them the sense of choosing their own adventure while the story guides them (and hopefully enough for them to pay no attention to what’s working behind the curtain).

immersive experiences wizard of oz propoint warner brothers

Credit: Warner Brothers

Tough? Yes. But worth it? Absolutely.

Thinking of an immersive experience for your next event or sales meeting, but not sure where to start? Our team has the expertise and the experience to help you create an experience that balances design and storytelling.

Reach out to us. 

 

There’s more where that came from:

Why motion design will transform your UI

Our motion design process: creating stories that captivate



Case Study

We helped Marriott mark a milestone and share surprising travel trends.

Check it out
Case Study

Medallia’s annual event needed to be something to remember.

Check it out
Case Study

We created a microsite to help Showtime get some presskit buzz.

Check it out
Case Study

The CRI wanted a compelling way to educate people about immunotherapy.

Check it out
Case Study

Our designers helped CrossKnowledge make a splash for their U.S. launch.

Check it out
Case Study

Our team helped VMware give sales reps their own immersive adventure.

Check it out
Case Study

We created an app to help UrbanDigs connect with their users on-the-go.

Check it out
Case Study

We helped Samsung Ads reach the right audience, with the right message, at the right time.

Check it out
Case Study

We created an interactive website to help make healthcare feel less intimidating.

Check it out