30 Oct The worst advice we’ve ever heard about motion design
Motion design has the potential to engage and delight your audience, but only when it’s done well. Like with most incredible things, a final motion graphic often looks deceptively simple. But with each adorable GIF you see online comes lots of planning. Creating motion graphics means managing a lot of moving parts, both figuratively and literally. We’re talking about managing the integrity of your vision, the people who will bring it to life, and the time frame you have to turn it all around.
There’s not much time left over for misinformation, so we’ve rounded up the worst advice we’ve ever heard about motion design so you can hit the ground running.
The script doesn’t have to be exact
So many types of marketing messages are edited right down to the last minute before they’re published (and sometimes even after they go live) but writing from motion design is entirely different.
When you write for motion, you need to accommodate visual cues and finalize your script before you even think about animating something. So much of the development process comes down to the details of your script, so you need to make sure you have the narrative of your story set and ready to go. Design and production decisions like length, cadence, and visual cues can’t be nailed down until you confirm your content. Otherwise, you’ll wind up wasting countless hours of design time while driving up the cost of your project.
You don’t need a precise vision
With motion design, the opportunities can be limitless, but from a marketing perspective, you need to have boundaries for your project to exist within. The visuals are going to do the heavy lifting for this project by representing your brand, supporting your goal, and moving the story along. So it’s important to make sure all of the elements, from voice over to the color palette, are considered early on.
It’s important to get the visual language right. But, I’m not going as far as to say you need to come up with the imagery yourself. There are professionals who can pitch you options for your video’s overall look and feel.
Motion will draw your audience in by itself
Distribution doesn’t just take care of itself, and it’s best that you have a solid plan in place before you even begin to make your motion graphic. Why? Because that’ll give you plenty of time to ask your designers for the alternate cuts and assets you’ll need for Instagram, YouTube, or any other platform where you’ll want to share it.
Motion graphics are incredibly engaging and eye-catching, but in order to draw your audience in, you’ll need to make sure you optimize your content for wherever it’ll be. That can mean anything from taking advantage of the short autoplay preview on Facebook to asking for a GIF to use in your newsletters.
It’s about getting this done as efficiently as possible
Even if design isn’t your area of expertise, you’ll be one step ahead of the game by knowing what to expect. And if you opt to work with an experienced team, they can make the planning and development process as easy as saying what you want.
If you need a motion design expert, the award-winning designers at Propoint have got you covered.