24 Mar Your pitch needs video
Who else is mesmerized by those 40-second cooking videos on our Facebook feeds? Whether it’s because of snackable content or a new season of our favorite show, we’ve all spent a little too much time watching videos.
Video is the most effective way to share information and convey complex topics in a limited timeframe. People are easily captivated by motion, and your pitch video can be your go-to trick for increasing engagement. According to HubSpot, our brains process visual information 60,000 times faster than text. Despite this, many reps still rely entirely on static images their old school pitch decks. While it might seem more convenient at the moment, using out of date pitch materials will only cost you in the long run.
Let’s face it, it’s time to upgrade to a pitch video.
Pitch videos grab attention
When you’re pitching an idea, you only have a few seconds to grab someone’s attention. Using a visual aid is the best way to pique someone’s interest, and that’s where video comes into play. Video has a powerful influence on people, and 74% of marketers say that video content converts better than any other medium. According to Indiegogo, campaigns with video pitches on average raise 114% more than campaigns without video. That’s because video invokes an emotional response, and can make complex concepts seem simple to understand. A video will make your pitch stand out, and can set the tone for a more informed and interesting conversation with your prospects.
Pitch videos entertain
According to Salesforce, 82% of salespeople are not aligned with the needs of their buyer. When done correctly, video has the power to instantly resonate with your target. A good sales video is less about answering every question a prospect might have and is more about using the medium to visually convey points that are easily misunderstood or forgotten completely
There are a couple of things you should keep in mind in order to nail your pitch video:
Have a great opening
Your opening is going to set the tone for your entire pitch, so make sure to that it’s memorable.A good rule is to try and pull your viewer’s focus within the first 10 seconds.
Get to the point
Some of the best pitch videos are both concise and compelling. Play to your strengths and avoid filler.
Back it up with context
While your video’s content should be good enough to stand alone, it’s always a good idea to have the context that supports it. Whether that context is a speech, presentation, or something more unique is up to you.
Go beyond the hard sell
It’s essential to find an engaging way to start conversations with prospects. Sales pitch strategy goes far beyond “hard sell” or “soft sell.” It’s about framing the way a client views you and providing them with value. Videos are your chance to enhance your pitch with dynamic support. Just remember, when it comes to video, quality is key, and there are professionals who can have your back.
Need a great-looking pitch? Our team is here to help.