B2B MARKETING CONTENT
We create experiences people love
Check out the work we did for these brands.
Content is marketing’s favorite buzzword, but we’re not here to talk to you about blog posts. Original content is the best way to inform, entertain, or educate your audience about anything from recruitment to a new product launch. Our team will take the time to understand your brand and story, then figure out which channels to focus on. Whether that’s VR, video, or search, nothing’s off the table if it’s the best fit for your experience.
80% of consumers said “authenticity of content” is the most influential factor in deciding to follow a brand
Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year
55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like
Our designers are experts at bringing concepts to life and using creative to support your business goals. We’ll work with you to develop your story and perfect it for your audience. Then we’ll create all of the content you’ll need to get your campaign running.
We begin our process by discussing your goals and developing an understanding of your brand. We want to know who you are and how you want your audience to respond to you.
Once we have a better understanding of your audience, we’ll discuss a channel strategy to make sure your message grabs their attention. This helps inform the design decisions we’ll make later on.
Once our team understands your audience, we work together to develop your story. We’re talking tone, branding, and the all of the decisions that will make your campaign a success.
We send over a selection of images so you have a concrete reference for the style we’re envisioning. Once you approve the look and feel, we bring it to life.
After you choose a concept, our designers and content strategists start iterating. Our team is collaborative, so you’ll always know what we’re scripting, designing or developing.
We deliver the shiny new assets, and any alternate cuts you need to share your new creative.
“The meeting was a big success. Everything worked perfectly and looked amazing. Our partner was very impressed. Thanks to everyone for all their work and support on this!”
"These guys are highly creative, respectful of deadlines (oftentimes delivering early) and always professional. It's a pleasure working with them!"
“Modicum works so well for us because their technical fluency and creative intuition creates a seamless transition of design to production.”
—Peter Oppenheim, Senior Director, Showtime Networks
“I turn to Modicum for creative work because they are experts at turning marketing messages into consumable content. They produce beautifully designed work that speaks to our target audience.”
—Mike Schipper, Product Marketing Manager, Google AdMob
“Everyone at Modicum worked incredibly hard and did what we needed them to do to produce in time.”
—Noelle Mullins, Senior Print Designer, BET
“Modicum is really my go-to. I always recommend that we go with Modicum before engaging anyone else.”
—Matthew Rice, Marketing Executive, ServiceSource