How do you bring data to life?
Forbes Insight teamed up with Oracle to conduct a global survey of 534 execs on successful business transformation. Publishing their findings in a data-heavy white paper, they knew they needed a narrative thread and compelling conclusions to emerge from so many numbers to attract attention online.
What we did:
Animated Video & Motion
We reviewed the full white paper, hacked our way through bar graphs and rich data, pulled out key messages and wove them together into a visual story.
A stock-photo butterfly on the original white paper cover provided a visual metaphor to explore the paper’s theme of transformation. We skirted the pitfalls of any cliches and dreamt up a striking and unique geometrically-abstract world.
An elegant metaphor can go a long way in making a subject more relatable and easier to understand. We pitched an illustrated narrative with a butterfly representing successful business transformation and cocoons standing in for business stagnation.
This graphic vocabulary created a sturdy anatomy for displaying the white paper’s findings.
We designed spaces very much alive with realistic movement—often with whimsical and subtle flourishes. Whether or not you notice all the nuances, that attention to detail makes the world feel more real and the story ring more true.
“Animating it is one thing, making a whole believable world is another.”