How do you make your global product launch epic?
Year after year, our team helps Google launch industry redefining hardware at their Made by Google event. Kicked off by CEO Sundar Pichai, the launch had to live up to the astronomical expectations of their carefully-curated buzz.
What we did:
Animated Video & Motion
Presentations & Events
Data Visualization
For the latest event, the Google Home Mini, Google Clips, Pixelbook, and Google Home Max made their debut while the newest versions of the Google Pixel and Daydream were revealed. We flew out to Google’s Mountain View and San Francisco offices to work with their team in the days leading up to the launch.
Being on site, we were able to stay nimble, make changes on the fly, and collaborate one-on-one with the Google team. We pulled content from many different sources to enhance the design and help present a comprehensive story.
Since the hardware was the star of the show, we made everything behind the scenes simple and invisible in order to highlight the products themselves.
Audio, video, and motion graphics blended seamlessly along with live demos to allow the products to shine.
Presentations are one thing, but events with all their moving parts are a whole different animal. Having worked on events with Google across the country and around the globe, we had a serious grasp on the skills necessary for sticking the landing: speed, flexibility, and the ability to work at any scale.
How it all turned out
The Made by Google hardware launch was praised by major outlets and tech fanatics alike. 4.4 million people streamed the launch online, and thousands of people queued up across the country for a chance to win the Google Home Mini.
