How do you pull off a massive brand overhaul?
ServiceSource rebranded to better communicate who they are and what they do. They’re the global leader in cloud-based recurring revenue management solutions. If you don’t know what that is, you’re not alone—it’s far more complicated than a lemonade stand. To make things clear across a multitude of platforms, they came to us.
What we did:
User Experience (UX)
User Interface (UI)
Animated Video & Motion
Presentations and Events
Mobile (iOS, Android, Web)
When asked to design a 12-page conventional web survey, we knew we needed to brainstorm a more engaging idea. Even in our zen-ness, we definitely don’t have a 12-page-survey attention span.
We pretty much locked ourselves in a conference room to parse out the key points and emerged with a proposal to turn it into an interactive graphic, distilling all the bulk into one elegantly designed page.
All the complexities of ServiceSource’s business dissolve into this friendly, simple-to-use interactive graphic. Even if you miss the finer points of recurring revenue management, you will definitely be able to figure out if you have a data problem…
“Modicum is really my go-to. I always recommend that we go with Modicum before engaging anyone else.”
—Matthew Rice, Marketing Executive, ServiceSource
How it all turned out
In the end, we helped ServiceSource rebrand across multiple product launches that encompassed motion graphics, presentations, storyboarding, messaging, and much more—all simplifying, clarifying, and empowering their brand.