In a world full of press kits, how do you make yours stand out?

 

In a world full of press kits, how do you make yours stand out?

Showtime digital press kit

In a world full of press kits, how do you make yours stand out?

Creating press kit buzz is all about using great design and the newest technologies in innovative ways—over the years, we’ve led Showtime on the journey from printed material (through presentations to Flash and dynamic PDFs) to the HTML5 microsite of Years of Living Dangerously, all the while increasing the pizazz and decreasing the cost.

digital press kit with a dramatic narrative journey
digital press kit with a dramatic narrative journey

What we did:

Strategy

User Experience (UX)
Content Strategy
Information Architecture

Creative

User Interface (UI)
Animated Video & Motion
Presentations and Events

Technology

Website Design
Mobile (iOS, Android, Web)
Interactive

Content

Copywriting
Story Development

Although we had multiple Showtime press kits in the bag, both paper and digital, Years of Living Dangerously with its dynamic, blow-you-away videos was its own unique animal. We wanted the create a dramatic narrative journey through the material, so we set out to design an intuitive framework, guiding the user through the story.

create an interactive experience with Propoint
create an interactive experience with Propoint

The message here, addressing climate change right now, was powerful on its own. We created wireframes guiding the audience through an immersive story, giving them the feeling of being part of the experience.

Showtime Living Dangerously video story

We wanted to highlight Showtime’s best visual assets, their stunning photography and video, in a fluid user experience, so we stitched everything together into one giant parallax page.

Arnold Schwarzenegger and Harrison Ford creative dynamic intuitive design
parallax design subtle interactive elements

Yes, the images are breathtaking, but the real pleasure is in the subtle details, making you feel part of the experience. As you scroll, layers of clouds drift and dolphins leap. They respond to your touch. It’s a subtle bit of interactivity that brings the audience in. And who doesn’t love dolphins?

“Modicum works so well for us because their technical fluency and creative intuition creates a seamless transition of design to production.”

—Peter Oppenheim, Senior Director, Showtime Networks

How it all turned out

The press kit killed it, as they say, winning Adobe’s Site of the Day. And the series itself? Well…stand by for season two of Years of Living Dangerously.



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