We transformed the #1 orthopaedics hospital HSS’ printed annual report into a one-of-a-kind digital experience. Utilizing video shot in-house, animations, illustrations, and data visualizations, we kept viewers educated and entertained. And with micro-interactions, rollovers, and tooltips, we gave them a seamless user experience, too.

Creating a report is one thing; getting people to read it is another. We ensured a successful launch with social sharing features built into the report and an organic email and social launch campaign across HSS channels.