With an entirely unique audience and offering, Quizlet’s advertising arm didn’t fit in with the learning platform’s existing brand. Carrying over the vibrancy of Quizlet while embracing a B2B audience, we closed the gap with a Quizlet Ads brand system, including naming, look and feel, and foundational messaging.

After creating a comprehensive brand book, we helped the Quizlet team hit the ground running with a suite of marketing materials whose audience-focused visuals, human-speak copy, and easy-to-follow UI animations made them stand out in a crowd.