We designed a new Pixel Portfolio look and feel to introduce the Pixel 7 to the world, then activated it across broadcast and keynote screens, press materials, and social graphics. Embodying a sophisticated and edgy visual direction, we created a dynamic end-to-end experience for insiders and consumers alike.

The fall launch event’s YouTube livestream received over two million views, more than doubled related social engagements over the year before, and led to the Pixel’s crowning as the fastest-growing smartphone.